There are plenty of conservation and volunteering efforts that need exposure. Some of these efforts have thrived from social media and survived by the ‘like’,'share’,'tweet’ and ‘stumble’. Given the fact that it is relatively easy to ‘aid’ those in need behind a computer and through a simple click, the vast majority has taken to the idea and ran with it.
Plenty of these conservation and volunteering efforts have catered to the social standouts and have used them to further their campaign. What’s wrong with this? Nothing. In actuality, social media has written a page on ‘how to market’ and been a leading factor for positive change. Often times, when the appropriate amount of exposure is given to a cause, the effort soon follows. Recent causes have been supported primarily through social media, and then through fundraising. Even still, there are cases that have been given consideration through social media alone that has been proven successful.
So, it is evident that companies who use social media for further exposure are contributing towards a positive change. The problem arises not with the company but with the “social media activist” who lay claim to change with a click of the mouse.
Put simply, and avoiding debate, there is more to be done than a clicking a simple ‘like’, ‘share’, ‘tweet’ or ‘stumble’. Do spread the word through social media outlets, but also encourage participation through action.