Surfing certainly is something that has made it’s mark in speech,music, fashion and lifestyle. In fact, there are many surf words that correlate to the ways surfers react to other surfers and the rest of us shubee’s (tourist surfers with no experience). Sure, all of us have heard of hang ten, stoked and wipe out but there are also words that are spoken in the surf world…not as a way to create something cool, but more or less used in general discussion. Their words are always changing and ever creative.
Surfing music has also changed with the trends. Sure, there are surf sounds that sound familiar to everyone still today…something like this rings a bell with everyone inside and outside the surf world. However, today the music have changed with the times. Ben Harper and Jack Johnson had success recently and now indie bands are leading the trend. As always, this too will one day get replaced as the trends change.
As for clothing style, this may be taking a backseat to the changing times, as far as quick progressive changes. This is made evident in the iconic Hawaiian button-down. This shirt, still made famous by dad’s and granddad’s everywhere, is still a staple in the shubee world–and there are a ton of shhubee’s. Anyways, brands like Quicksilver, RVCA and HippyTree are making changes and adding to the world of surf culture.
Of all these things, the surf lifestyle remains consistent. The waves are the most important. Everything else lays in the way-side. Sure, fashion and music contribute to culture, but when talking with surfers they are more concerned with finding the next wave
A few products HippyTree has to offer.
If there is anything about surfers, it is that they are ever changing and big on gear. Because of this, there is a huge market for the surfers and the surf friendlies. Some of these sites have made big strides to market to those that surf or find it at least entertaining.
Anyways, here is information on the sites and what to expect. Some of these cater specifically to clothing, while others have stayed true to surfing essentials…or tools for the sport.
RVCA—“The balance of opposites”
This brand came out of Billabong and was created from pro surfer Conan Hayes and entrepreneurial Pat Tenore. They focus on art subculture and have even focused their sponsorships into various art galleries around New York. Also, they sponsor 8 surfers, 4 skaters and even 3 MMA fighters. Their clothing is quickly becoming a trend, and their focus is giving back to communities—we like that.
Ocean and Earth—“Emerging”
Founded in 1979, Ocean and Earth promote themselves as having the strongest surf leash. Doesn’t sound cool, well, losing a surf board to some rash waves isn’t cool either. They also boost an impressive clothing line and can compete with having sufficient gear as well. Though, they were founded in 1979 in Australia, they are emerging as a complete brand as of late.
HippyTree—“Not just for Hippies”
This group formed in 2003 by Andrew Sarnecki. They have their roots in surfing and climbing and provide an eco-friendly label. They challenge the market to provide new and unique gear with high-quality products. Andrew is a self-proclaimed hippy and South Bay surfer, who is true to the brands name—his friends even refer to him as hippy. Be sure to check them out, they have unique but appealing gear.